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Connecting SMEs with celebrities – Shaily Sharma


Shaily Sharma “popularly know as Aviator Sharma on YouTube with 3.8K subscribers and other social media like Instagram with 11.4K followers. She has worked in aviation industry for 12 long years and now settled in Singapore and also has her own company named Celebs World. She has announced as one among top 50 influential personalities of India by G town magazine in 2020.
She also has got featured in a book by Capt. Shekhar named “ most successful female Entrepreneur of India “   Celebsworld:  A new age platform that enables businesses and brands to boost their sales through celebrity collaborations, moreover fans can connect seamlessly to right celebrity influencer. The influencing power of celebrity has been fuelled through social and digital media over the last decade. However the 2020 presented a unique challenge to the influencer platforms, now innovative business are adopting there service model to solve the issue.
People spending time at home has greatly increased the volume of content consumed online, making the digital realm more desirable for brand promotion than ever before. On the other hand financially difficult year has slashed ad budgets and lowered the cost metrics on dynamically priced forums such as search engine and social media.  People spending time at home has greatly increased the volume of content consumed online, making the digital realm more desirable for brand promotion than ever before. On the other hand financially difficult year has slashed ad budgets and lowered the cost metrics on dynamically priced forums such as search engine and social media. Talking about the segmented / targeted malertet she said she has entered into digital marketing 7 years back with her expertise in this field, right from creating a brand page to maintaining social media accounts is where one needs a digital marketing expert to get your brand the needed visibility amongst the masses.
 
She says Celebsworld bridges the gap between creators , consumers and collaborators. Celebrities being so accessible is an unheard concept in india which makes the present and future of this platform an exciting one to look at. As an added advantage it has also created a new monetization opportunity for Celebrities which is commendable. Finally , Brands can collaborate with known celebrity face to increase the brand recognization , brand recall and enforce brand identity. Our vision is not only to create customers but also fans for brands. She also conclude in the last by saying that : Digital Marketing new toy for 2021, things will continue to be in constant state of flux and as a leader we need to focus on how marketing can be a catalyst for change to maintain growth.
The year 2020 saw the rise in OTT consumption which was supported by digital marketing to create more awareness about what the platforms are offering to the audiences today. The digital rise was not only seen in urban but even in the rural areas and that’s why we need young minds around to help people know who technology has evolved.  I am looking for taking my startup to next level and generate more employment opportunities.I am more focused to move it at global level and make it more accessible.
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